Domain reputation intelligence is a rich source of data that is being used in almost every online transaction, usually unbeknownst to the user. It’s assessed and analyzed by Internet Service Providers, email service providers, enterprises, security and threat intelligence services, and more to protect users from threats.
A weak phone fraud prevention scoring can result in poor inbox placement and even the blocking of emails, which can include critical business communications such as follow-ups or offers. Fortunately, there are things you can do to help keep your domain in good standing and avoid these issues.
Whether it’s blocking connections to malicious websites or helping identify and block malware infections, it all comes down to domain reputation. The more bad activity a domain is associated with, the lower its reputation. Using reputation monitoring tools helps businesses stay on top of their performance, avoiding dips in engagement and even getting back on track after a few bumps in the road.
Check Domain Age for Reputation Trust: Identify Newly Registered Risky Domains
Email service providers weigh both domain and IP reputation for inbox placement decisions. However, domain reputation is more specific to a business and easier to track while IPs are dynamic and often change. Authentication protocols bind the two together to help ensure alignment between domain behavior and email sender identity.
Keeping up with your domain reputation requires consistently following email-sending best practices and keeping up with authentication solutions, such as SPF, DKIM, DMARC, and more. But, it can also be a time-consuming process to monitor the health of your domain and understand the nuances of how different mailbox providers assess it.
