Domain reputation check to assess website credibility
Just like your credit score, your domain’s reputation influences a significant proportion of the online ecosphere – but most often, you don’t see it. Whether for blocking connections to malicious websites, assessing email sender reputation and compliance with best practices, or vetting incoming messages, the information that makes up your domain reputation is being used in almost every transaction you make online.
Domain reputation check to assess website credibility strings of mostly numbers that are hard for humans to remember, so we use names that translate into those numbers. When you register a domain name, you create your entry in this global ‘phone book’ of IPs. As you browse the web, your browser keeps track of your domain’s reputation and uses that to decide which servers are best suited to provide you with the content you need.
A strong domain reputation ensures that your website is visible in search results, reflects well on you as an organization and increases the chances of lead-to-customer conversions. A poor reputation, on the other hand, can impact the user experience and even result in your website being blocked.
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Thankfully, it’s relatively easy to check your domain reputation and determine whether there are any problems that could affect deliverability. There are a number of tools and implements you can use to assess your domain reputation, including free online tools such as Barracuda, McAfee and Talos Intelligence (provided by Cisco). These tools aggregate data from multiple receivers and look at your track record when it comes to spam, malware, and SMTP best practices.
