A postcard is a small, flat piece of print collateral that can make a big impact. When done right, it can be one of the most effective marketing tools for your business. Postcards can also be quite cost effective when mailed in bulk using a targeted mailing list and leveraging USPS discounts for bulk rates. The key to successful bulk postcard printing and mailing is working with a firm that specializes in the process. The right company can help you realize price efficiencies to increase your ROI on your campaign.

Bulk Solutions: Bulk Postcard Printing and Mailing

The most important thing to consider when choosing a mass mailing service is the quality of your list. A strong list will ensure that your message reaches those most enthused by the goods and services you offer. The best services will allow businesses to bring their own list, independently generated or purchased from a dealer, or create an original list based on the demographics of the area using a custom database.

Once the list has been approved, the company will begin processing the bulk mailer. This includes presorting and addressing the postcards. The final step is for USPS to check that all markings and endorsements are valid on the postcards before they are mailed out to their recipients.

A final note, the size of your postcards will have a significant effect on the overall per-piece cost. If you desire to qualify for first-class mail rates, the postcards must be in a specific size (4.25″ x 5.5″). A larger postcard will require more paper and therefore have a higher per-piece cost.